Tuesday, 31 January 2012

What is 'Photography' today?

What is photography today?
This is a great question to which I answer, Everything.

When you look around you notice that photography is a massive part of the world today. It is used in advertising, which in it's self is a large subject. Supermarkets, clothing retailers and car dealers ALL use photography to sell their products, on posters, billboards, in newspapers, magazines, the sides of lorries and vans, without photography nobody would know what products looked like unless they went to see them themselves there is only so much you can describe with words. A single photo can tell you so much about a product or scene, like if it was a picture of some fruit it would probably be in a bowl, on a table, covered in water droplets to give the effect of 'Fresh' and 'Enticing' to make your mouth water and the colours would all be very bright to catch your eye as you were walking by.


Some of the main types of Photography

-Fashion: This is a large part of selling and promoting designers collections, either on the catwalk or on a  model as a portrait shot. But sometimes fashion photographers aren't just there to take photos, they are also stylists. They might arrange where the models walk, how they pose for photos, make-up?.

-Photojournalism: Capturing current events in an instant. Like brave Robert Capa, who was a War Photographer. He went onto the front-line armed with nothing but a camera and a strong belief that the world should see the war for what it was, and so did so through snap shots of soldiers and the devastation war left to them and towns all over the world.

-Event Photography: Telling a story with one picture, a message. Newspapers or magazines have event photography in them, whether on a war, riot or political event, they are all well documented in one still frame that tells you the whole story rather then a huge paragraph of writing explaining the situation.

-Sport Photography: Technology has changed SO much over the years and on cameras these days you have whats know as the 'Sports' mode which enables you to capture images that are moving very quickly, such as a race car, perfectly.

-Landscape: This is taking pictures of certain landscapes from all over the world, whether it is mountain ranges or the sun setting behind the sea. It is a beautiful side of photography and can be done by sticking to the 'Rule Of Thirds'. If you have a picture lined up that has the sky at the top, mountain ranges along the center and a lake along the bottom you are going to want to make sure that they each have the same amount of space in the shot and that the mountains are exactly in the center, this way your eyes are drawn to the picture because of all the right prepositions.


Given a photograph/work of art and having to ask the right questions about it


-Who is the Artist/Photographer?
-Where was it taken/painted/drawn?
-What media was used?
-Composition?
-What inspired it, the emotion behind it?
-Why did they take it/create it?
-Do I like the image?
-Was it created/taken for someone close to the Artist/Photographer?
-What are the elements? Colour? Texture? Tone? Shape?
-What are the dimentions?
-Is there an inner meaning, a message?
-What techniques were used?
-What was the Artist/Photographer thinking about as they were planning/developing the final ideas?


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